Built for Asset Value Growth
Focus: 7 Things you absolutely must do to be a success business in the 21st century.
Presentation Scope:
How do you build an outrageously successful business? Why is team building important? How to do you evolve your current business to a new level of success? Based on years of climbing the corporate ladder, and the past 12 years of creating new businesses, coaching and positioning organizations for optimum performance, and being instrumental in helping customers create excellent customer care strategy, Renie shares the 7 critical components to building and running a successful business. Through her work, she offers powerful and unique insights into what it takes to develop, grow and energize a wildly successful business. Starting with the fuel behind every great business, passion, through to the tools that ensure the business is built to last, the systems behind the people, this program offers participants an overview on what it takes to build and grow a strong business regardless of size, product or location.
Key Takeaways:
1. 7 critical components to building a successful business.
2. Why positioning is vital
3. Strategies for energizing any business
NRA Application
The restaurant business has many inherent challenges that potentially put owners at risk. From high turnover and food cost to high guest expectations in today’s world of demanding quality. Your customers want things better, faster and wants to feel valued and this can be done through a customer care strategy. When a restaurateur clearly understands why is team building important, the niche they own and what their customers’ expectations are, they can build the business to ensure both long term existence and create an exit strategy that makes sense.
There are 7 critical components to building and sustaining a successful business:
1. Innovative Vision – money is never enough. Having a compelling reason for being in existence is the foundation of any successful business. Your business has to have a sense of purpose, of contribution, of importance. Know that your business will have a culture whether you define it or not. If you define it you will be able to stay focused on it; you will be able to measure yourself and your company against it. Your culture has to touch move and inspire your people and this spells success.
2. Collaboration and Contribution – your restaurant must make a contribution some way, some how
A) Collaboration drives success. People want to contribute and to be a part. If you allow for collaboration you not only take the load off of your shoulders but you enhance the world of others…your employees.
B) Through collaboration you gain participation, through participation you gain contribution, through contribution you create a sense of pride and confidence within your organization and hence the passion becomes something that others share together.
C) Imagine the impact of awakening the potential of the people who work for and beside you.
3. The Systems Behind our People – better, smarter, faster and consistent When it comes down to it, it is always about the people. Creating a community requires real leadership. Many managers and owners are so busy in the business they don’t have time to be leading the business. People want leadership and without it they feel compelled to question all aspects of the business. Great businesses – restaurants – create a community where their people feel connected, are apart of the communication and are happy to be responsible and accountable for delivering to your expectations. We spend hours looking for talent. We can not ever find enough of it. So what do you do when we get the new hire? We through them into the deep end of the pool and then stand on the edge and question why they don’t swim! The way to build confidence in your people is to allow them a space to become competent. Systems create a knowingness for people to learn and move from and hence create competency. Without a system of greeting your guests, approaching the table, or up selling dessert you miss out on both touching the guest experience and profitability.
4. Communication:As in life when we don’t really communicate we miss out on what is really being said or what we need. Most of us don’t listen. We are convinced that we have the answers and really listening allows us to gain participation in our business. Great communicators spend their time asking great questions, staying curious to find solutions, acknowledge what the person is saying and point the person and make them right. Yes, this is hard work and if you want your people to listen and do what you need them to do show them what it looks like everyday through listening and pointing them. Communication builds connection and when we feel connected to our leaders we will follow them anywhere.
5. Obsessive about taking care of your customers both inside and outside When we take care of them they will take care of you. The restaurant business is a people business. The customer, the chef, the waiter, the hostess and every minute there is an interaction that can make you a happy, returning customer or not. 1 out of every 29 customers actually take action when they are disappointed so imagine the challenge when you are interacting with thousands of customers daily. Take care of your people and they will take care of your customers. Take care of your customers and they will take care of you. Any other order won’t do.
6. Think. Prepare. Move: The restaurant business is fast. When it is time for “the show” it is time to move so it is vital to long term success that you think and prepare so when you and your team move they move with focus and the smartest approach. You do not win the NFL championship on Sundays you win it based on what you do during the week that prepares you for Sunday. More businesses fail due to their inability to solve problems than anything else and this is about taking the time to think and prepare.
7. Passion – is the energy that fuels our lives. Passion allows us to focus and gives us the drive to take massive action and not let anything get in our way – not naysayer, not history, not competitors. Stay focused on your outcome, your purpose, and your goals. There must be a sense of meaning in your work.
* Create passion in others – juice your team, energy is key.
* As a leader you must awaken the potential of others around you.
* When others feel your energy and see your passion they will want to move towards it.
Customer care strategy discussion on web.
