To Millennial and beyond – The travel journal of Xers and Ys As you have no doubt realized by now, travel is changing drastically and so have the travelers. The hospitality and travel industry must take into account Generation X Facts while planning their promotional offers! This is not just because of the state of the economy, it appears the profile of the traveler is being reshaped, mostly because the tourism baton is being passed from...
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Posted by Renie Cavallari on Apr 24, 2009 in Hospitality Consulting, Hospitality Marketing, Marketing Strategy |
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$6 Billion Getaway Market Waiting for You, Girlfriend
Aspire and AAA Worldwide Travel performed research on the girlfriend getaway market and uncovered that this once emerging trend has developed into a $6-billion dollar segment. Though girlfriend getaways represent 4 percent of the U.S. travel industry sales, most hotels aren’t in on it. Of the 1,529 women interviewed, we uncovered many interesting facts: 60 percent of those taking girlfriend getaways are between the ages of 35 and...
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