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Generation X Facts The Hospitality Industry Should Know

To Millennial and beyond – The travel journal of Xers and Ys As you have no doubt realized by now, travel is changing drastically and so have the travelers. The hospitality and travel industry must take into account Generation X Facts while planning their promotional offers! This is not just because of the state of the economy, it appears the profile of the traveler is being reshaped, mostly because the tourism baton is being passed from...

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Is Marketing to Women in Your Marketing Strategy?

Is Marketing to Women in Your Marketing Strategy?

What Women Want: Women Talk and It’s More Business than You Think Face it, women like to communicate. We talk, we listen, we talk some more. We want to know the truth and when we buy, we expect the exchange for our hard-earned money to be consistent with the promise made, of personal value and with care. Women are loyal and when you deliver they are a dream come true. If you want a customer for life, start targeting women. To discuss...

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