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Sales Training: Creating new revenues through blue ocean thinking

Sales Training: Creating new revenues through blue ocean thinking

As many businesses find themselves with shrinking revenues and in a challenging competitive marketplace, there is no more important time for organizations to think differently about their sales targets, sales training, and revenue opportunities. One thing you can count on—the same old thinking gets you the same old results.    First:  Start asking different questions if you want to start getting different answers.   Most businesses,...

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Marketing Strategy: Change is Inevitable, Growth is Optional

Marketing Strategy: Change is Inevitable, Growth is Optional

In my line of work, no one hires Aspire to maintain the status quo.  Our work in sales training, marketing strategy or team building, is about change and evolution.  The trick is to help people become engaged in the change and grow through the experience, so that a culture of endless improvement feels empowering and energizing.  Endless improvement…fancy words for more change to come. Sound familiar?  If you are an effective leader...

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Sales Training & the Changing Sales Game

Sales Training & the Changing Sales Game

Einstein said it best…”Insanity is doing the same thing and expecting different results”.  If you take a close look at how most sales organizations are selling today you can confirm…it’s insanity. Today the job of the salesperson is to create buying environments. No longer can salespeople focus on pushing their product; they must focus on the customer…the buyer.  Yes, the skills from sales training: opening, questioning,...

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Where Businesses Should Invest – Sales Training According to Ardent Hotel Advisors

Where Businesses Should Invest – Sales Training According to Ardent Hotel Advisors

To Whom It May Concern, At Ardent, we aspire to be a high performance company on all levels within our organization. With that said, we invest a lot of time on our team member’s individual development plans and training in general. Over the past six months, we have conducted two sales training classes; one for our General Managers and Director of Sales and another for members of our senior sales team. On both occasions, we have used...

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In Sales Force Training, Is Sales Everyone’s Job?

In Sales Force Training, Is Sales Everyone’s Job?

I had an interesting experience recently. During a visit to a hotel team/community, I was asked to sit in on a staff meeting. At the end I inquired, how was each person driving the top line? Though the Director of Sales had some good things to share, the rest of the community had that funny look in their eyes. Needless to say, the operations team was confused and out of their mouth came the words we all hate to hear, “well technically...

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