In my line of work, no one hires Aspire to maintain the status quo.  Our work in sales training, marketing strategy or team building, is about change and evolution.  The trick is to help people become engaged in the change and grow through the experience, so that a culture of endless improvement feels empowering and energizing.  Endless improvement…fancy words for more change to come. Sound familiar?  If you are an effective leader...

Get on the Bus…Gus. Make a New Plan Stan… 20 Ways to Drive Your Lover (aka Market Share) …even in a down economy This month’s mood: Sales is the only road to improving market share…it’s an active sport! I was listening to: 50 Ways to Leave Your Lover. The song by Paul Simon says it best…just get on the bus, Gus…that is the sales bus! I find it amazing that with the state of the economy as it...

Renie Cavallari, Chief Inspiration Officer of Aspire Marketing and another video from her Improving Leadership Style series with one of her quotes on leading and coaching...

Customer service – customer retention is the single most important strategy to drive your business and secure your market share. So how do you get customer retention…be nice to your customers. We call this customer service! Customer service is about anticipating what a customer needs and wants and connecting with your customers. The other day Renie was in Safeway and along the way she is asked if she needs help and the Safeway...

Renie Cavallari is pissed about the laziness in sales going on now. If you want to go out and make something happen, it is up to you. Sales people are saying things like, things are not happening, no one is calling me. It starts with picking up the phone, know who you are going to talk to and give them a compelling reason to talk with you. You have something to offer so it is time to get something happening. Welcome to sales 101! Learn...