Kumbayah doesn’t work…heart and soul (real culture) does Aspire, an international marketing and training company, recognizes that service makes all the difference and introduced customer service cartoons in its customer service training program. Aspire positions organizations for optimum performance and lasting changes in attitudes and outcome. A powerful revenue optimization company that is revolutionizing the marketing,...

Nobody does it Better Customer Retention means Market Share Many businesses have not made the true commitment to one of their most important 2009 business strategies: customer retention in spite of so many examples of good customer service staring them in the face..  Many think retention is a marketing and loyalty strategy and though this is apart critical to customer retention is the minute to minute delivery of customer service and...

I just returned from doing marketing consulting services and speaking at SPATEC North America, where 300 dynamic business people explored how to expand their revenue and enhance the spa experience. The spa industry clearly understands women and, more importantly, what women want. In economic times like these, you would think revenue would drop significantly in such a discretionary spending segment, yet this is not the case. In talking...