1.    Understand that “Girlfriends” go shopping for their Girlfriend Getaway options and the internet is the first place women go to shop these days.  Have a girlfriend getaway tab that shares special girlfriend getaway services, amenities, Getaway Tips and packages. 2.    When Girlfriends call reservations be sure that your team understands that it is hard for Girlfriends to give themselves permission to get away so be sure to...

What Women Want: Women Talk and It’s More Business than You Think Face it, women like to communicate. We talk, we listen, we talk some more. We want to know the truth and when we buy, we expect the exchange for our hard-earned money to be consistent with the promise made, of personal value and with care. Women are loyal and when you deliver they are a dream come true. If you want a customer for life, start targeting women. To discuss...