As many businesses find themselves with shrinking revenues and in a challenging competitive marketplace, there is no more important time for organizations to think differently about their sales targets, sales training, and revenue opportunities. One thing you can count on—the same old thinking gets you the same old results.    First:  Start asking different questions if you want to start getting different answers.   Most businesses,...

Nobody does it Better Customer Retention means Market Share Many businesses have not made the true commitment to one of their most important 2009 business strategies: customer retention in spite of so many examples of good customer service staring them in the face..  Many think retention is a marketing and loyalty strategy and though this is apart critical to customer retention is the minute to minute delivery of customer service and...

TRAVEL BY LAND ECLIPSES AIR PHOENIX – With higher airfares and a slumping economy, many individuals are making the choice to forego vacations and select business trips leaving the hotel industry to reinvent their marketing tactics. While airline travelers have been the focus of most travel marketing, recent analysis suggests that the hotel industry should keep their nose to the ground. Hospitality experts, Renie Cavallari, CEO of...