Recently I went on a water park adventure with my daughter and here is where I was inspired by her and enlightened by some major theories of change. Throughout the day we enjoyed the lazy river, the beach and the wave pool and eventually she talked me into the massive waterslide.  As we walked the 700 plus steps to what seemed like insanity, I wondered how it was that I was so afraid and my 7 year old so invigorated, calculating confidence...

I recently spent some time as a tourist and reflecting on resort marketing. It has been a long time since I took the kind of vacation where I was a full-blown tourist. No meetings. No comp rooms. No nothing. Instead, catching cabs, waiting for concierge to get back to me on coordinating outings and the like…and what an eye opener it was. With this in mind, I thought now that we are a month into the New Year we should talk about “the...