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Resort Marketing Ideas That save Money, Meeting Planners Take Note

This was forwarded to me from a LinkedIn discussion group site.  These are the things meeting planners are thinking about these days.  It shows great insight into the minds of our customers in the hospitality, resort and leisure market. Some of the ideas are quite clever. 20 ways in which we have recently saved your clients money – and ‘Keep America Meeting’ Use online invitations/registrations, this also eliminates tracking...

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Focusing on the Drive Market Critical for Resort Marketing

Focusing on the Drive Market Critical for Resort Marketing

TRAVEL BY LAND ECLIPSES AIR PHOENIX – With higher airfares and a slumping economy, many individuals are making the choice to forego vacations and select business trips leaving the hotel industry to reinvent their marketing tactics. While airline travelers have been the focus of most travel marketing, recent analysis suggests that the hotel industry should keep their nose to the ground. Hospitality experts, Renie Cavallari, CEO of...

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