As many businesses find themselves with shrinking revenues and in a challenging competitive marketplace, there is no more important time for organizations to think differently about their sales targets, sales training, and revenue opportunities. One thing you can count on—the same old thinking gets you the same old results.    First:  Start asking different questions if you want to start getting different answers.   Most businesses,...

“Don’t compromise yourself. You are all you’ve got.” Janis Joplin It never amazes me how Starbucks has managed to continue to innovate in the world of coffee, even when discretionary income is at an all time low. They start with 2 cups of happy people, followed by an extra heap of sugar and before you know it you just paid $4.00 for a grande iced mocha no whip latte. Is this insane? What are you really buying? The Starbucks...

The media is killing our sales people and causing hospitality industry burnout!!! The OC Watchdog blog was one of the first to report about the AIG executives “Partying” at the St. Regis near San Diego in October of 2008.  The Media also turned out a story with the headlines; “General Motors Corp. is wining and dining its biggest customers at the Sheraton Wild Horse Pass Resort this week as its executives in Detroit work to keep the...

Kumbayah doesn’t work…heart and soul (real culture) does Aspire, an international marketing and training company, recognizes that service makes all the difference and introduced customer service cartoons in its customer service training program. Aspire positions organizations for optimum performance and lasting changes in attitudes and outcome. A powerful revenue optimization company that is revolutionizing the marketing,...

TRAVEL BY LAND ECLIPSES AIR PHOENIX – With higher airfares and a slumping economy, many individuals are making the choice to forego vacations and select business trips leaving the hotel industry to reinvent their marketing tactics. While airline travelers have been the focus of most travel marketing, recent analysis suggests that the hotel industry should keep their nose to the ground. Hospitality experts, Renie Cavallari, CEO of...