To Whom It May Concern,
At Ardent, we aspire to be a high performance company on all levels within our organization. With that said, we invest a lot of time on our team member’s individual development plans and training in general. Over the past six months, we have conducted two sales training classes; one for our General Managers and Director of Sales and another for members of our senior sales team. On both occasions, we have used an outside company, Aspire Marketing to lead these sessions. Not only have we been pleased with the training they have presented, we believe their training style and message creates long term accountability within our team. We have been fortunate enough to have Keith Clark conduct both classes for us and Keith has a style that relaxes his audience and gives them confidence to be themselves during all aspects of their training agenda . . . which Ardent executives collaborated with the Aspire team to create. Also, prior to and in follow up, our team members who have attended these classes have received information that helps them to prepare for the class and tools that help them retain lessons weeks after the classes are over.
The bottom line for us is that our sales and training efforts will most likely always include the Aspire team, Keith Clark and their CEO, Renie Cavallari. The fundamental reason is their corporate values are similar to Ardents’ and their passion for their business always seems to make a difference for our team.
Sincerely,
James P. Evans
Principal/CEO
Ardent Hotel Advisors
