Staycation – It must be a word, it made Wikipedia. In fact I am sure as soon as you saw the word you knew what it meant! It has had a powerful influence on our sales efforts. It seems sales managers fear leaving the boundaries of their “back yard” because of the all too familiar, “We are staying close to home this year, no thanks.” “It’s too expensive to travel all that way…” Well it’s time to fight back!! And to do that, I have enlisted my trusty Super Hero Clark. No, not Clark Kent…Clark Howard! Have you seen this guy yet on CNN? I love this guy! Not only because he has the coolest first name ever, he saves you money! There are two articles worth watching that can give you ammunition when you are prospecting outside of your local area. Article #1 and Article #2.
In a nutshell here are some of his interesting thoughts:
- Operating your own vehicle is much more expensive than you might realize. Typically $.50, or so per mile.
- It can often be cheaper to fly than to drive, especially if it is only one or two people traveling.
- Renting a car to drive to and from your destination could even be cheaper.
- Try the numbers all three ways to find your best deal.
- Drive your own car
- Fly
- Rent a car
- Airline farewars are going all through the summer, started by AirTran other airlines followed suit for some of the lowest fares in a long time.
- Look for the lowest fares on Saturday Afternoon, that’s the time you can find the cheapest fares.
These facts support your compelling reason, “The reason I am calling is to share with you some ideas on how we can save you money on your next meeting!” I’d return your call, wouldn’t you??
More creative revenue generating ideas are available at AspireMarketing.com or by calling 602-392-0700.
