Define Leadership
In my line of work, no one hires Aspire to maintain the status quo. Our work in sales training, marketing strategy or team building, is about change and evolution. The trick is to help people become engaged in the change and grow through the experience, so that a culture of endless improvement feels empowering and energizing. Endless improvement…fancy words for more change to come.
Sound familiar? If you are an effective leader and manager, this is your daily mission. In the hospitality industry, the greatest opportunity for business/asset value growth is being fanatical about your culture, your strategic direction and building momentum from both.
FACT: Great strategy alone will not make you successful.
Yes, you have to have smart strategy for proactive change and growth. Strategy is the focus of how you will actively leverage the marketplace, capitalize on client needs/opportunities, and grow market share to produce profits/asset value. Culture is the glue that engages people to take action on your strategic direction, embrace change and grow. None of this happens without extraordinary leadership.
Here are some tips on how to inspire change and lead market share…
- Begin everything – and I mean everything – with defining the outcome(s) you want to deliver. Be clear, specific and end-oriented.
- Stop asking the same questions. You get the same answers. If you find that you keep talking about the same problems or same opportunities, you are stuck – and you need to change your questions.
- Turn your management meetings upside down. Most are boring and this gives you an opportunity to make these meetings momentum builders.
- Understand that team building is done every day. Focus on connection and communication.
- Your organization needs more leaders. Leadership training helps you tap into your peoples’ potential.
- Training is a strategic tool that if done well can give you a competitive advantage. Sales training, customer service training and process improvement all allow you to improve your team’s productivity against your strategic direction. You must constantly re-tool your people to get the growth you want as an organization.
- Never underestimate the power of momentum. Just a little starts you moving…leaders keep it moving
If the market is changing…then you have to be changing. Make change in your organization an experience that feels empowering, commits to new learning/training and ignites engagement. Together these drive momentum. Momentum is everything.
Renie Cavallari is CEO and Chief Inspirational Officer for Aspire, an international training and marketing consulting company positioning organizations to make more money through:
- Hospitality Training. Coaching Skills. Cultural Alignment. Team Building.
- Re-energizing Organizations. Strategic Planning. Sales & Marketing Consulting. Positioning. Branding.
- Customer Service Culture. Customer Service Training.
- Awakening the Passion within People & Organizations. Leadership Training.
If you would like to receive free leadership tips, join the conversation at Renie’s blog, www.tipsonleadership.com
Renie writes regularly for Hotel Motel Management magazine, in which this article first appeared (More Change to Come - July, 2010). For more insider tips on hospitality marketing, go to: http://www.hotelworldnetwork.com/cavallari
