Kumbayah doesn’t work…heart and soul (real culture) does
Aspire, an international marketing and training company, recognizes that service makes all the difference and introduced customer service cartoons in its customer service training program. Aspire positions organizations for optimum performance and lasting changes in attitudes and outcome. A powerful revenue optimization company that is revolutionizing the marketing, consulting and learning industries, Aspire brings innovative, ground-breaking and productive change to businesses around the world through its unusual customer service training concepts.
Over the past 13 years, the company’s innovative training programs have impacted more than 5,000 businesses in 11 countries and eight languages, earning a 96-percent client retention rate.
Understanding that service is what makes the difference, Aspire recently launched Heroic Hospitality, a customer service training program featuring cartoon superhero characters. Heroic Hospitality was built to appeal and effect service delivery improvement across all four generations in today’s work place, a challenge businesses around the globe are experiencing. In particular, the product connects with the learning styles of Generation Xers and Millennials/Generation Y — both independent thinkers and interactive learners — to guide hotel associates for taking ordinary customer interactions and making them extraordinary through the HERO acronym: Hello, Engage, Resolve and One Step More.
Heroic Hospitality empowers all employees from the housekeeper to the executive to make a difference in a guest’s stay. Building a service culture and integrating the DNA of a business is what the Aspire product truly represents and it is providing hotels globally with the know-how to offer great service that will lure guests back.
Another great example of Aspire’s accomplishments this past year is Best Western International earning the top customer service ranking from the 2008 Market Metrix Hospitality Index, which measures customer satisfaction. Best Western ranked in the highest brand in customer satisfaction in the midscale group for its “I Care” program which Aspire created and implemented for the world’s largest hotel chain.
With more than 25 years of hospitality experience, Aspire’s Founder, CEO and Chief Inspiration Officer Renie Cavallari made a dream come true. Her commitment to creating non-traditional training environments and extreme passion for delivering impact formed the foundation for Aspire in 1995. Cavallari’s leadership, business acumen, strategic alignment and vision continue to spearhead the company’s success and innovative, award-winning training programs.
The culture at Aspire is like no other and it is embraced by its employees as well as its clients. Clients make their mark on the walls of the company’s Learning Center with hand-written notes of gratefulness for their inspiring training sessions. Customers continue to say that they want to be like Aspire — as a model to create innovation and culture as well as a place to call home.
Find customer service cartoons online and read discussion about them on www!

