In my line of work, no one hires Aspire to maintain the status quo.  Our work in sales training, marketing strategy or team building, is about change and evolution.  The trick is to help people become engaged in the change and grow through the experience, so that a culture of endless improvement feels empowering and energizing.  Endless improvement…fancy words for more change to come. Sound familiar?  If you are an effective leader...

Einstein said it best…”Insanity is doing the same thing and expecting different results”.  If you take a close look at how most sales organizations are selling today you can confirm…it’s insanity. Today the job of the salesperson is to create buying environments. No longer can salespeople focus on pushing their product; they must focus on the customer…the buyer.  Yes, the skills from sales training: opening, questioning,...

To Whom It May Concern, At Ardent, we aspire to be a high performance company on all levels within our organization. With that said, we invest a lot of time on our team member’s individual development plans and training in general. Over the past six months, we have conducted two sales training classes; one for our General Managers and Director of Sales and another for members of our senior sales team. On both occasions, we have used...

Is your head in the game? Are you worried you are not going to make your sales numbers? What you focus on comes true so if you are looking for a whitepaper on what is your recession sales strategy, we can save you the trouble of reading and start by getting your head in the game. Think about how you can make an impact on your sales with one thing you can do today to drive a result. Remember that nothing positive comes from negativity and...

Several experts including PKF Hospitality Research, Hotel Horizons, Smith Travel Research and Cornell University have all weighed in on the state of our “hospitality” economy and it’s not as bleak as once predicted. All experts say, WE’VE HIT BOTTOM! Given this new information the questions you need to ask are: What will you do now? How can you best leverage the upcoming opportunities? What should you be doing...

I had an interesting experience recently. During a visit to a hotel team/community, I was asked to sit in on a staff meeting. At the end I inquired, how was each person driving the top line? Though the Director of Sales had some good things to share, the rest of the community had that funny look in their eyes. Needless to say, the operations team was confused and out of their mouth came the words we all hate to hear, “well technically...