In my line of work, no one hires Aspire to maintain the status quo.  Our work in sales training, marketing strategy or team building, is about change and evolution.  The trick is to help people become engaged in the change and grow through the experience, so that a culture of endless improvement feels empowering and energizing.  Endless improvement…fancy words for more change to come. Sound familiar?  If you are an effective leader...

“Don’t compromise yourself. You are all you’ve got.” Janis Joplin It never amazes me how Starbucks has managed to continue to innovate in the world of coffee, even when discretionary income is at an all time low. They start with 2 cups of happy people, followed by an extra heap of sugar and before you know it you just paid $4.00 for a grande iced mocha no whip latte. Is this insane? What are you really buying? The Starbucks...

Staycation – It must be a word, it made Wikipedia. In fact I am sure as soon as you saw the word you knew what it meant! It has had a powerful influence on our sales efforts. It seems sales managers fear leaving the boundaries of their “back yard” because of the all too familiar, “We are staying close to home this year, no thanks.” “It’s too expensive to travel all that way…” Well it’s time to fight back!! And to do...

To Millennial and beyond – The travel journal of Xers and Ys As you have no doubt realized by now, travel is changing drastically and so have the travelers. The hospitality and travel industry must take into account Generation X Facts while planning their promotional offers! This is not just because of the state of the economy, it appears the profile of the traveler is being reshaped, mostly because the tourism baton is being passed from...

What Women Want: Women Talk and It’s More Business than You Think Face it, women like to communicate. We talk, we listen, we talk some more. We want to know the truth and when we buy, we expect the exchange for our hard-earned money to be consistent with the promise made, of personal value and with care. Women are loyal and when you deliver they are a dream come true. If you want a customer for life, start targeting women. To discuss...

Another leadership presentation from marketing consulting services company Aspire Marketing and leadership expert Renie Cavallari. Aspire Marketing shares this inspirations presentation with outstanding visuals and thought provoking quotes. For more information on inspiring your employees, contact www.AspireMarketing.com. Marketing Consulting Services Aspire Marketing View SlideShare presentation or Upload your own. (tags: cavallari...