“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.” Steve Jobs 19

employee retention With the current economic realities and the endless need to attract and retain top performing people, how do we live in the same space?  How do we realistically balance the benefits for employees against the rising costs of doing business and simultaneously attract and retain the best our marketplace has to offer? My response is to think about what supports your Community culture and you will find creative ways to...

Isn’t it Time to Think Differently? There are a lot of exciting products out there that can teach us how thinking differently about customer service and hospitality training opens up new revenue opportunities and even a blue ocean or two.  Aspire is always looking for smart revenue generation strategies and products that look at the same old stuff and do it differently.  Recently, we went on our monthly let’s go have some fun outing...

Hospitality and Sales Training for the Womens’ Market   You have to know how to talk to a woman to be able to market to her!  Marketing to a woman is about communicating with her from her perspective, taking into account her realities and needs.  Waste her time and she will walk. Women care about who they buy from – your reputation, your community involvement, and connection to the people performing your customer service...

Hospitality and Sales Training for the Womens’ Market  Sales Training Tips - Get your marketing message to stick. Know that women buy from their hearts. Ways to tap into her heart: Know your objective:  Are you trying to create awareness, stimulate trial, and increase intent to return? Understand how what you have to offer will move her emotionally.  What is important to her? What makes your hotel easier, better, more...

Face it - women like to communicate.  We talk.  We listen.  We talk some more. We want the truth and when we buy we expect the exchange for our hard earned money to be valuable, delivered as promised and the experience itself to be considerate of our never-ending to-do list! Why does this matter to you and your sales training and customer service training efforts?  Women are loyal and when you deliver, they are a dream come true. ...