“We know what it takes to stand out and its not standing still” While analyzing conceptual models for change management, one wonders how is it that so many hotels and hotel companies wind up stuck in the clutter instead of standing out? Being a “yeah, us too”-type product has never been a formula for success in any industry. It is so critical to keep assessing business growth strategies internal and external if one has to survive in...

To Millennial and beyond – The travel journal of Xers and Ys As you have no doubt realized by now, travel is changing drastically and so have the travelers. The hospitality and travel industry must take into account Generation X Facts while planning their promotional offers! This is not just because of the state of the economy, it appears the profile of the traveler is being reshaped, mostly because the tourism baton is being passed from...

1.    Understand that “Girlfriends” go shopping for their Girlfriend Getaway options and the internet is the first place women go to shop these days.  Have a girlfriend getaway tab that shares special girlfriend getaway services, amenities, Getaway Tips and packages. 2.    When Girlfriends call reservations be sure that your team understands that it is hard for Girlfriends to give themselves permission to get away so be sure to...

This was forwarded to me from a LinkedIn discussion group site.  These are the things meeting planners are thinking about these days.  It shows great insight into the minds of our customers in the hospitality, resort and leisure market. Some of the ideas are quite clever. 20 ways in which we have recently saved your clients money – and ‘Keep America Meeting’ Use online invitations/registrations, this also eliminates tracking...

TRAVEL BY LAND ECLIPSES AIR PHOENIX – With higher airfares and a slumping economy, many individuals are making the choice to forego vacations and select business trips leaving the hotel industry to reinvent their marketing tactics. While airline travelers have been the focus of most travel marketing, recent analysis suggests that the hotel industry should keep their nose to the ground. Hospitality experts, Renie Cavallari, CEO of...

I recently spent some time as a tourist and reflecting on resort marketing. It has been a long time since I took the kind of vacation where I was a full-blown tourist. No meetings. No comp rooms. No nothing. Instead, catching cabs, waiting for concierge to get back to me on coordinating outings and the like…and what an eye opener it was. With this in mind, I thought now that we are a month into the New Year we should talk about “the...