Hospitality and Sales Training for the Womens’ Market  Sales Training Tips - Get your marketing message to stick. Know that women buy from their hearts. Ways to tap into her heart: Know your objective:  Are you trying to create awareness, stimulate trial, and increase intent to return? Understand how what you have to offer will move her emotionally.  What is important to her? What makes your hotel easier, better, more...

Face it - women like to communicate.  We talk.  We listen.  We talk some more. We want the truth and when we buy we expect the exchange for our hard earned money to be valuable, delivered as promised and the experience itself to be considerate of our never-ending to-do list! Why does this matter to you and your sales training and customer service training efforts?  Women are loyal and when you deliver, they are a dream come true. ...

Your sales training must take into account the fact that women buy differently than men. They have a different perception of value and at the top of their list are trust and respect, or they won’t buy. Women want you to help make their life easier and to experience enjoyment in the buying process. They love to buy for themselves as well as for others. Women buy from a space of how it feels as well as ease, rather than practicality and...

Marketing to Women is a critical component of your sales training strategy. It’s no secret – Women love to buy!   The buying power of women (women statistics) is staggering… Women are responsible for 83% of all consumer purchases. 92% of home furnishings 92% of vacations 91% of all homes 51% of all consumer electronics 60% of all car purchases (they actually influence 90%) FACT: The Earth’s largest economy is...

Recently on my way to San Diego for a Customer Service Training program I read an article in Southwest Airlines Spirit Magazine entitled During an NFL game, the ball is in play less than 11 minutes. Naturally, I said WHAT??? What a monumental waste…or is it? Here’s the break down: The game = 174 minutes Players in huddles (or milling around at the line of scrimmage) = 75 minutes Airtime and replays = 17 minutes Cutaway shots to refs...

Sales and team building success starts with strong leadership.  Leaders are the coaches in our lives.  They inspire us to believe in what we can not yet see and awaken our true potential.  Leaders hide in many places.  They may be the boss, the boss’ boss, someone who inspires us, a peer, someone who works for you and maybe even someone in your family.  Leaders are everywhere, inspiring us to be who we truly are.  Leadership is...