In my line of work, no one hires Aspire to maintain the status quo.  Our work in sales training, marketing strategy or team building, is about change and evolution.  The trick is to help people become engaged in the change and grow through the experience, so that a culture of endless improvement feels empowering and energizing.  Endless improvement…fancy words for more change to come. Sound familiar?  If you are an effective leader...

“Don’t compromise yourself. You are all you’ve got.” Janis Joplin It never amazes me how Starbucks has managed to continue to innovate in the world of coffee, even when discretionary income is at an all time low. They start with 2 cups of happy people, followed by an extra heap of sugar and before you know it you just paid $4.00 for a grande iced mocha no whip latte. Is this insane? What are you really buying? The Starbucks...

“Facts are stubborn things; and whatever may be our wishes, our inclinations, or the dictates of our passions, they cannot alter the state of facts and evidence.” John Adams Research makes it clear that a formidable plan and distinct culture encompassing customer service/care is critical to the life of an organization. Customer service affects every aspect of an operation including, and not limited to, customer satisfaction...

Nobody Does it Better Customer Retention means Market Share This month’s mood: Where’s Customer Service? I was listening to: “Nobody does it better” by Carly Simon Customer retention is the most inexpensive way to ensure market share. The likelihood of your retaining a customer is a reflection of your minute-to-minute/interaction-to-interaction customer experience. Many leaders do not realize that customer...

Customer service – customer retention is the single most important strategy to drive your business and secure your market share. So how do you get customer retention…be nice to your customers. We call this customer service! Customer service is about anticipating what a customer needs and wants and connecting with your customers. The other day Renie was in Safeway and along the way she is asked if she needs help and the Safeway...

Kumbayah doesn’t work…heart and soul (real culture) does Aspire, an international marketing and training company, recognizes that service makes all the difference and introduced customer service cartoons in its customer service training program. Aspire positions organizations for optimum performance and lasting changes in attitudes and outcome. A powerful revenue optimization company that is revolutionizing the marketing,...